Social media marketing has become a crucial component for any business, including new doctor offices, to build brand awareness and attract new patients. With over 3 billion active users on social media platforms, it's essential for new doctor offices to have a strong online presence to reach their potential patients effectively. Here are three key factors to consider when thinking about social media marketing strategy for your new doctor office.

1. Launching Social Media Platforms: The first step in launching a successful social media marketing campaign is to choose the right platforms. It is recommended to start with the most popular ones, such as Facebook, Instagram, and Twitter. These platforms have a large user base and are ideal for showcasing your office's services, promotions, and patient reviews.

2. Recommended Quantity of Platforms: While it's tempting to launch profiles on every social media platform, it's essential to focus on a limited number of platforms to ensure that you can manage them effectively. A good rule of thumb is to focus on one or two platforms initially and gradually expand your presence as your office grows.

3. Having a Small Agency Running Your Platform: While you can manage your social media profiles in-house, it is often more effective to have a small marketing agency manage your profiles for you. This allows you to focus on providing the best medical care to your patients while the agency handles your online presence. A small agency like Derium Media can help you create a consistent brand message, post engaging content, and manage your social media profiles on a regular basis.

Study Case: Consider the success of Dr. Karen Ruskin, a renowned therapist and marriage counselor who saw a significant increase in her patient base after launching a successful social media marketing campaign. She worked with a small marketing agency to create engaging content, post regularly on social media, and interact with her followers. This resulted in an increase in her online presence and attracted new patients who found her through social media.

In conclusion, social media marketing is a crucial component for new doctor offices to build brand awareness and attract new patients. By launching social media platforms, focusing on a limited number of platforms, and having a small agency run your profiles, you can increase your online presence and reach your target audience effectively. Stay tuned for 2023 Inbound Marketing tips from Derium Media!